Google My Business Marketing

Google My Business Optimisation

Why improve your Google My Business listing?

  • 97% of consumers look online for local goods and services
  • 4 out of 5 consumers use search engines to find local information nearby
  • 37% of businesses have claimed a local business listing on a search engine
  • Google prioritises local businesses in results (near where customers are searching)

We all know the power of Google to generate leads, but Google My Business (GMB, formerly Google Local and Google Places) is an important part of your local SEO strategy and GMB Profiles are only going to get more sophisticated.
Many local businesses claim their GMB listing and then forget about it. But Google My Business, if optimised, will increase leads into your business.

Our Aim:

  1. Improve local ranking position – aiming for 3 Pack (top 3 local listing)
  2. Ensure consistency on all Directories – improved visibility on search engines
  3. Improve the quality and accuracy of profile – build long term optimisation
  4. Create a benchmarking report and advice – ongoing engagement ideas
  5. Ultimately to generate more business leads
google-my-business

Results

In the images section above, you will find results of a previous client, where I implemented telephone tracking that clearly demonstrated an increase in telephone calls generated from the improvements I made to their GMB profile.  This is to show what can be achieved in a short space of time (results depend on industry, listing quality and competition quality).

What we can do for you

Our aim is to get you into the 3-pack (The first three listings for a given search locally) or to dramatically improve your ranking if currently not on the first page.

  1. Firstly, I will complete an analysis on your listing, then conduct a citation search to make sure there is consistency with your business details.

Any details that are different on one directory site to another could affect your ranking position.

  1. I will then structure and send a report showing:
  • Full quality report of your GMB profile covering a number of important criteria and benchmarking you against the top 10 ranked businesses in your area.
  • Number of directories you can be found in
  • Any NAP errors – Name, Address and Phone in consistency online
  • Reviews & Ratings – audit your reviews on the most important review sites
  • SEO report of your website such as physical address shown, phone number, etc, as any issues could be affecting your GMB results.
  • Your use of and popularity across social media – It’s important to ‘socialise’ your business so that your customers can share their experiences with their friends and turn them into new customers.
  1. Next I will get you listed in quality local directories and build on the reputation of your business. This will all reflect on how Google views your business and in turn will give your business more authority and credibility. This is a manual process and will be based around the country of your business origin.

Therefore, included is to submit your business to (at least, if not more) 10 business listings in niche directories.

  1. Finally, I will supply instructions to create engaging feedback campaigns which you can forward to your customers to gain more reviews.
Google my business services

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